تم وضع المناقشة في: التسويق في لندن | علق: |
Group Loyalty Manager
The key requirement of the role is to analyse the purchasing habits of our clients customers to generate weekly product initiatives, delivered via their mailer to appeal to all their members, thus increasing the frequency of their store visits and average basket spend.
You will be responsible for:
Emails to the Club database
Planning of mailer schedule and liaising with department heads & category managers to ensure a holistic and commercially minded approach to the balance of departments, messages, and products throughout the year.
Reviewing data on mailers such as open rates, click rates, unsubscribes & bounces to ensure emails are delivered correctly and identify successful mailers
Reviewing data on offers featured in the mailers to assess take-up and success.
Organisation and production of all companies mailers
Sourcing images from departments or Design studio
Writing/re-writing copy for mailers to suit the companies voice and mailer style
Ensuring all DC offers are loaded with RST in time for mailer launch
Checking all linked content, and store listings are correct, working, and effective.
Managing engagement with the "club" within their sites & with customers
Production and administration of relevant reports for use by Store Managers and CSMs to measure their success vs group and coach their teams, using metrics including:
Swipe rate (loyalty transactions as % of total transactions)
Conversion/signup rate (new signups as % of non-loyalty transactions)
Member lapse rate (% of members who have not scanned their card in 12 months)
Member activity rate (% members who have used their card within set period i.e. monthly)
Net membership growth (signups – lapsed members as % of total membership)
Average loyalty spend vs average non-loyalty spend.
Average transaction count per member within a set period i.e. monthly/annually
Analysis of loyalty data by centre to identify weaknesses and opportunities within the group to ensure a holistic delivery of the DC and data integrity
Analysis of operator scanning rate report to assist centres in identifying weak team members skewing their data
Analysis of all available reports to identify new ways to enhance our delivery of the DC
Working with individual centre management teams to assist them in understanding and delivering best practice
This would suit someone within Loyalty Management ideal from a retail background
You must be anayltical in your approach and looking for an exciting new role you make your own