Executive Vice President, Integrated Investment

Empresa: Zenith
Tipo de emprego: Tempo integral

Job Description
The EVP, Investment role is dedicated to servicing a $1B+ media portfolio. It requires a highly motivated media leader who is able to elevate the brand via large-scale partnerships, challenge marketplace status quo, and deliver best-in-class negotiations results. This is a Total Investment role with purview across all channels, including linear TV, digital video, programmatic, display, audio, branded content, paid social, influencer, affiliate, OOH, local, cinema, print, direct mail, search, and more.
Role Objectives:
Lead investment, activation, partnerships, thought leadership, and marketplace navigation across all aforementioned channels for one of Publicis’ biggest accounts
Manage a staff of 60+ high-performing professionals (ranging from Associates to SVPs) on media industry, brand-building best practices, negotiation skills, and crafting elevated media narratives
Drive innovation via unparalleled determination and ability to push boundaries with partners
Know the organization inside-and-out, including major stakeholders across C-suite, media, marketing, procurement
Possess intimate knowledge of enterprise-level business priorities and challenges, consumer habits and touchpoints, and up-to-date consumption trends across all channels
Deliver on annual cost guarantee via aggressive negotiations and solution-oriented savings approach
Effectively manage revenue projections and generate net new agency profits via proprietary products and pipeline opportunities
Own and implement staffing needs, team evolution, succession planning
Serve as major stakeholder in scope proposals
Broker large-scale partnerships in the form of industry-best Upfront investments, JBPs, etc.
Liaise between media and creative on both agency side and client side
Develop go-to-market strategy and budget allocation based on deep knowledge of media channels, marketplace dynamics, KPIs
Advise clients and direct reports on marketplace conditions, media inflation projections, and first-to-market opportunities
Compile and deliver presentations on both high-level and campaign tactical media recommendations in high-stakes, dynamic settings
Leverage deep connections with major players at media networks and publishers on behalf of clients
Craft knowledgeable and relevant POVs that assess media opportunities with an innovation-first mindset
Play a leading role in all aspects of campaign management, including partner liaison and delivery
Oversee all aspects of activation from buying to trafficking, to posting to reporting, to billing reconciliation
Serve as point of escalation across all investment and marketplace matters

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