Head of Marketing

Coeliac UK currently has an exciting opportunity for a Head of Marketing, to join our team in High Wycombe, with the option to regularly work from home by agreement with your line manager. You will join us on a full time, permanent basis (will consider temporary). In return you will receive a competitive salary of £45,000-£50,000 per annum based on experience.

Coeliac UK represents over 60,000 members providing information and support to those affected by coeliac disease or following a gluten free diet. We also campaign on behalf of all those living with coeliac disease and undertake research into the causes of the disease.

The Head of Marketing role:

This is an exciting new role in an expanding team, ideal for someone who’s an established marketeer and wants to make a difference. The Marketing & Digital Directorate objectives are to raise awareness of coeliac disease, extend our reach to a wider audience, grow our reputation with a variety of audiences, and maximise engagement. The Directorate operates as an in-house agency providing consultancy, creative generation, and managing all marketing across all channels and platforms.

Key responsibilities of the Head of Marketing:

The core responsibility is to lead and deliver against all marketing objectives across the organisation – this includes working with Fundraising, Evidence and Policy, Commercial and Membership & Volunteering Directorates to develop strategies, activities and marketing communications. The role is very varied with good opportunities to generate creative solutions across our channels, including website, email, app, events, PR, magazines and social media.
We are also implementing a number of new initiatives for the charity including revising our Vision, Mission and Values, plus developing a new brand proposition. This will be rolled out across the year and will require the Head of Marketing to work closely with the Director of Marketing & Digital and the CEO to implement this. We are also working on a new website to launch under the new brand proposition in early 2025 – the content and activation of this falls under the remit of the Head of Marketing, with the Director of Marketing & Digital supporting on strategy, and the Head of Digital providing all delivery.

Essential experience, skills and knowledge required for the Head of Marketing role:

More than 10 years Marketing and Communications experience with at least three years at senior management level
Strategic leader able to see the big picture and deliver the detail
Motivational and supportive manager able to guide and develop team members
Cooperative team player with practical ‘can do’ attitude incorporating a flexible approach
Evidence of successfully managing complex projects and budgets and the ability to work accurately and at pace
A positive, personable and confident communicator, able to adapt to suit a variety of stakeholders and audiences
Highly organised with great attention to detail
Able to work to deadlines and prioritise tasks
Up to date with current Marketing and Communications best practice
Self motivated and able to work without close supervision
Good IT/digital skills – including MS Office, CRM systems, email marketing tools, social media platforms and not essential, but some InDesign and Photoshop experience a bonus
CMS and website content management experience

If you would like to be considered as our Head of Marketing, please apply now with your CV and cover letter. For your application to be considered, please combine your covering letter and CV into a single document for uploading purposes. We’d love to hear from you