Senior Data Scientist Consultant - Marketing & Strategy

Job Description
To support its growth, Sia Partners is recruiting a Data Scientist Consultant with strong expertise in Marketing, Client, and Product challenges.
Attached to the Data Science BU of Sia Partners, you will support the operational teams and marketing departments of our clients in defining their data needs and analyzing their data using data science techniques.
This support takes various forms: Data Analysis, Strategic Support, Machine Learning & Statistics, Data Engineering & DevOps, Data Visualization, Data Transformation & Acculturation...
The use cases can thus be varied:
Customer Loyalty:Customer Segmentation: Deepen the understanding of customers. Identify homogeneous customer profiles using clustering techniques, thus enabling optimal personalization of marketing campaigns.
Predictive Marketing: Develop and implement predictive models to anticipate customer behaviors, optimize marketing campaigns, and support customer retention strategy.
Define hyper-personalized marketing plans.
Enhanced Customer Experience:Using NLP models, analyze the causes of dissatisfaction from customer feedback, and extract structured information.
Leverage the latest AI models to offer hyper-personalized customer experiences (Personalized products, Recommendation engines, Connected objects).
Pricing & Product:Contribute to pricing strategy, product development, and assortment optimization, as well as enhancing cross-selling strategies.
Capitalize on Generative AI to boost the creation of innovative products.
Geomarketing & Open Data:Integrate open data and geomarketing data into analyses to optimize targeting and campaign impacts.
Understand and anticipate the performance of the retail network.
Supply Chain & Operations:Predict sales to adjust production and inventory.
Model the optimization of the entire distribution chain.
As part of the firm's internal activities, you will also be involved in:
Developing or enhancing our offerings through training, working groups, internal and external communications, and R&D work.
Enhancing the firm's visibility by contributing to the publication plan (sector blogs, studies, press releases...) and marketing events.
Supporting business development by helping to define needs and participating in commercial activities.