Posted in: Executive Management in New York City | Posted: |
Job Description
The Data and Platform Solutions teams is a team of experts that help to deliver better marketing decisions using data, and apply expertise in how audience data can help impact a client’s business. Working closely with the media planning, investment, and analytics teams we translate client goals and objectives into actionable data using internal agency or external client technologies such as DSPs, RMNs, and CDPs. Our team goals are to educate on uses of data, drive innovation in the data and tech space, partner with analytics to create test plans, generate key insights and profiles to align with strategic planning, and maximize value of our client partnerships.
The Manager of Data & Platform Solutions is an entry-level management role that will specifically be responsible for audience profiling, activating of audience data, and managing the technology platforms that drive better marketing decisions in partnership with the media team. This highly motivated, detail-oriented individual manages processes around targeting data, generates reports to understand key insights, and overall executes on the client’s investments in data and their technology stack.
The successful candidate is a curious problem solver with a knack for telling stories through data.
Role Objectives:
Manage day-to-day operations in platforms, like a DMP, CDP, and/or DSP
Manage the process of defining audiences to be targeted, sharing data with partners, and tracking and compiling performance reports regarding audience groups for client account(s)
Mine category and brand data that will uncover insights that will drive business results
Integrate and work in partnership with client research, insights and analytics teams to make data a cornerstone for smarter planning
Act as internal resource to demonstrate agency knowledge of data strategies and communicate complex concepts to a non-technical audience
Help answer client questions, create client-ready presentations, and present at client meetingsSupport and/or manage writing of data and audience deliverables (timelines, POVs, RFPs, presentations, etc.)