Vice President Director, Connections Strategy (CRM)

Job Description
Strategy at Digitas is a multi-disciplinary team of Creative, Social, Experience and Connections Strategy experts, unified by a shared ambition to inspire ideas that move people.
To further accelerate this ambition, we are looking for an outstanding Vice President Director, Connections Strategy (CRM) – someone who champions a modern approach to connected brand experiences powered by data; who understands consumer behavior and context, and architects and orchestrates strategic communications to define how pharmaceutical brands connect to people in a digital world
Sound like you? Read on.
Job Responsibilities:  
As VP/Director, Connections Strategy focusing on CRM your comprehensive marketing, martech, and CRM expertise will be essential to supporting and inspiring strategic direction for client engagements in the pharmaceutical industry.
Demonstrating an intimate understanding of how consumers interact with addressable channels and technology, you’ll focus on effectively solving clients' business challenges and inspiring connected customer centric experiences through an orchestrated system of owned and addressable touchpoints powered by macro and micro insights.
Day-to-day, your role will concentrate on guiding strategy across key accounts while delivering industry-leading service, which includes: 
Leading the analysis on how consumers interact with CRM communications  through research and rigorous data analysis of performance data and segmentation insights
Mapping consumer experience/CRM journeys to identify high-impact moments for brands to connect, build loyalty and increase lifetime value
Partnering with analytics teams to guide the activation of data-driven segmentation insights and ideate contact strategies that a brand needs to provide to influence audiences
Identifying opportunities to leverage 1P & 3P data and marketing technology stack to improve CRM strategies and tactics
Assessing CRM maturity and opportunities for improving lifetime value
Leading the design of orchestrated systems of brand communications, partnering with integrated marketing and creative teams to bring customer-centric experiences to life
Crafting stories based on the motivation behind those behaviors to reveal what is the value exchange for establishing a direct relationship between the brand and its customers and be able to deliver on that promise
Partnering with relationship leads, creative strategists, and other cross-capability teams to translate the holistic communications plan into innovative CRM programs, resulting in smartly-mapped marketing tactics that deliver on stated goals
Leading the evolution and ongoing management of a connections toolkit – a consistent approach to connections strategy outputs
Becoming a trusted client advisor, keeping them apprised of competitive activity, cultural shifts, consumer trends and best practices across addressable channels
Facilitating a variety of client workshops from crafting a client’s strategic vision to building a prioritized set of customer experiences
Supporting business development efforts and delivering high-quality and compelling recommendations