פורסם ב: אחר ב- צ'רלוט | פורסם: |
Job Description
This position must be based within a 30 minute commuting distance of designated market.
The Educator, On-Premise Hospitality is responsible for delivering brand, cocktail and bar operations education in support of a portfolio of spirit brands across a designated market or state territory, while developing trade relationships and driving brand opportunity with customers (on-premise account decision makers).
Reporting to the Manager, On-Premise Hospitality, the Educator will serve as a brand mentor to local trade and to Advisors on the agency’s local team. The Educator will represent brands at area trade-focused events within the designated market or state territory.
Core Responsibilities/Activities:
Legal and Compliance Accountability. Maintain all legal and marketing code guidelines
Trade Education. Impart brand history, production, taste profile, cocktail and bar operations knowledge to clients, distributors, trade and consumers
Brand Representation. Represent brand(s) at local trade-focused events with education, mentorship, networking and tastings
Education Content Development. Works with Division Educator to develop industry-forward educational content to share with and on-premise audience
Customer Engagement. Drive brand presence, performance and advocacy in select on-premise accounts using strategic engagement activities and business-focused solutions
Local Mentorship. Mentor local agency Advisors on brand knowledge, instilling and developing a passion for the spirits industry
Social Media Presence. Utilize social platforms to support brand initiatives and showcase portfolio expertise
Agency Accountabilities. Complete accurate and timely management of agency initiatives including:Budget and expense management
All reporting responsibilities
Tracking and management of performance data using agency-appointed platforms
Participation in all internal training initiatives
Point of Sale, asset and warehouse management
Brand, market, competitive and customer insight curation
Media training, as scheduled by agency HQ
Cultivate Opportunities. As a local market industry influencer, seek out opportunities within the market for brand engagement with noted members of industry trade
(Limited) Travel. Serve as backup for Division Educator on large-scale event and media requests within the division.
What Success Looks Like:
Performance growth (exceeding goals) in on-premise accounts across market
Delivery of program activities within the on-premise environment
Growing presence on social media
Positive 360º feedback from manager, Division Educator and local clients
High rate of positive feedback from attendees of education seminars
Share of success stories through strategic communications such that local progress is clearly communicated to and understood by both agency and client
High rate of added value across territory (going over and above with our client partnership in the field)
Expanding education knowledge
The physical demands of this role require the following:
Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale
Frequent lifting and moving cases of product and other objects of 50 pounds or more
The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.
