Senior Public Relations Manager

Job Description
Jack Link’s is seeking a Senior Public Relations Manager to join our growing Integrated Marketing team. In this new role you will lead external communications for our portfolio of brands drawing upon a proven history of creative storytelling in media and culture. The ideal candidate is someone with a finger on the pulse of consumer sentiment and a passion for driving awareness across earned and owned channels.
The responsibilities of this position shall consist of, but not be limited to, the following:
Corporate Communications
Develop a comprehensive, always-on media relations program to generate ongoing coverage for Link Snacks, Inc. (LSI). Story mine for creative story angles including community relations/philanthropy, innovation, sustainability, culture, thought leadership, etc.
Partner with leadership to ideate story opportunities to showcase LSI in the press.
Oversee digital communications for LSI including content strategy for websites and social media platforms, assuring digital communications align with the overall company messaging and brand guidelines.
Lead crisis communication strategy, plan development, and readiness – work closely with senior leadership team to scenario plan, draft statements, manage risk, and maintain preparedness.
Manage company award submissions – identify award opportunities and develop compelling submissions in collaboration with brand team and senior leadership.
Brand Amplification
Own earned media strategy across brand portfolio
Partner with brand teams to ideate story opportunities
Build PR materials, press releases and pitch plans
Ability to pitch and grow relationships with relevant press and influencers across verticals/content pillars
Independently manage projects and programs to maximize earned media coverage
Support the IAT in amplifying partnerships, experiential activations, and brand marketing campaigns
Create and manage executive briefing materials, schedules, run of shows, with detailed execution and logistics planning
Draft and maintain internal and external project materials – specifically press releases, pitches, shot lists, talking points and media briefings
Integration and Operations
Partner with brand teams and IAT to strategically deliver earned media coverage to amplify efforts in market
Create executive presentations that synthesize strategic priorities and inputs across teams
Work with cross functional teams as earned media expert
Track and lead metrics for PR initiatives tied to KPI’s/business priorities
Manage communications with key stakeholders to ensure proper execution of PR programs
Create and manage media lists and project plans
Managing press release distribution and PR newsroom
Staff brand/company events including travel, as needed