Manager, Social (CPG Client)

Job Description
Overview: 
The Manager, Paid Search and Social is the day-to-day steward of paid search and social media for assigned brands and is responsible for leading campaign development, activation, and innovation. The Manager is expected to apply search and social mastery to deliver against the client(s) goals. They will work closely with their Associate Director in the development and communication of all strategy while owning tactical execution. In addition, the Manager is responsible for day-to-day management of the Search and Social Analyst(s), including both project management to ensure timely delivery of tasks and career development. 
Role Objectives: 
 
Contribute to account strategy including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments 
Gather the research and data needed to formulate tactical plan development and recommendation for client delivery 
Lead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication process 
Provide direction to Analyst(s) to conduct research necessary to build a new campaign 
QA and oversee trafficking of approved plan into search and social platforms 
Maintain oversight of budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts) 
Oversee Analyst(s) management of campaign budgets, pacing, and bid adjustments 
Develop and recommend optimizations and/or testing plans 
Pull data and research components needed for new business pitches 
Contribute to development of agency level POVs on industry happenings 
Primary party responsible for customization of agency POVs for individual clients