Diposting di: Pemasaran di California | Terkirim: |
Job Description
As a Senior Product Marketing Manager at Western Digital, a global leader in consumer electronics, you will be at the helm of marketing strategies for our innovative content creator product lines. Your role will be crucial in shaping product positioning, driving market adoption, and leading go-to-market strategies to propel our products to a leading position in the market.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Develop and execute marketing plans for new consumer hardware products, ensuring alignment with the broader business goals.
Lead cross-functional teams to deliver high-impact product launches, from initial market research through execution and post-launch analysis.
Define and communicate the value propositions of products to the target market and craft compelling messaging across various marketing channels.
Analyze market trends, consumer insights, and competitive actions to guide strategy adjustments and optimize product performance.
Collaborate with Sales, R&D, and other departments to gather insights that influence product development and marketing strategies.
Manage marketing budgets and forecasts, ensuring resources are allocated to maximize ROI.
Provide mentorship and guidance to junior marketing staff and contribute to their professional growth.