Sr Manager, Campaign Analytics - BI&O

Job Description
About This Role 
The Sr. Manager, Campaign Analytics BI&O (Biogen Intelligence & Operations) will work closely with marketing teams, AA&O, and vendors and agencies to provide insights on media and web streams across all therapeutic areas. You will partner closely with US Marketing, US BIO, and creative agencies to develop data driven insights and analysis to support all customer lifecycles.
What You’ll Do 
•    Partner with brand marketing on recommended customer segmentation strategy within campaigns. Involves providing recommendations on starting, stopping, and continuing specific campaigns/ media to align with customer journey
•    Partner with brand marketing to provide creative recommendations on media and campaigns. Including analysis around what content is driving the most engagement on the website
•    Extensive experience in deep-dive analysis on customer attributes to produce quality insights that drive business strategies and value
•    Efficient analytical problem-solving skills with the ability to quickly scope and deliver on an analytical ask and to work iteratively to refine a solution as needed
•    Partner with Data & Analytics, MDH, Web teams on paid media data and Power BI reporting projects for enhancing campaign insights. Manage PHM BI team and partner with brand team and PHM Media on media testing and optimization
•    Extensive experiences with developing and evolving customer segmentation frameworks to provide strategic recommendations when designing CRM streams
•    Subject matter expert on all list buys. Partner with Accenture on reporting from SFMC on list buys across all therapeutic areas
•    Responsible for monitoring lead generation (social & website sources) and suppression to ensure that data is flowing into Biogen databases correctly
Who You Are 
You love data and trying to understand the effectiveness of campaigns.  You have strong presentation skills and enjoy communicating with marketing partners.