Pubblicato in: Altro in New York | Inviato: |
Job Description
Overview:
We are currently looking for a Planner, Strategy to support the day-to-day Media Planning and Strategy functions for our client. This person will assist a team in the development, execution, and stewardship of media plans for client’s business and report directly to the Strategy Supervisor.
Role Objectives:
Responsible for contributing to the development and execution of strategic approach and tactical
Develop media strategy and recommendations under supervisor guidance
Present media plans and provide plan maintenance including objectives/strategies and updates
Stewardship of audience insights, marketing trends and research to aid in strategic direction to reach client’s KPIs
Prepare and update flowcharts and budget trackers for media plan development and maintenance
Coordination and partnership with investment team, guided with strategic principals
Meet with vendor community to analyze value and applicability of media channels for client media plan