Publicēts: Inženierpakalpojumi - Pēterboroga | Pēdējo reizi atjaunots: |
Role: CRM & Database Manager
Location: Office based in Peterborough
Salary: £30,000 - £40,000 DOE
Vision of the role:
This is an exciting role which will drive impactful growth through advanced segmentation, personalisation, and data management. As a key member of our marketing team, you will implement sophisticated techniques to optimise funnel conversion rates, ensuring that every subscriber receives timely and relevant messaging.
Your role will also focus on maintaining and enhancing our data management processes, ensuring that campaign data is up-to-date and accurately mapped.
This isn't just another job; it's an opportunity to leave your mark and shape something exciting. Join us in transforming how we engage with our audiences and deliver exceptional value through targeting and strategic data techniques.
Traits & Characteristics:
In this role, you'll be instrumental in optimising and managing our data using Salesforce and SQL. Taking full responsibility for data configuration and performance, you'll enhance marketing activity and efficiency.
Your expertise in SQL will be critical as you leverage this powerful language to extract, manipulate, and analyse data from Salesforce and other sources. You'll develop and optimise SQL queries and scripts to generate actionable insights, supporting strategic decision-making and campaign performance.
You'll build and maintain robust data pipelines and tables essential for growth in marketing. This includes evolving our data structures and managing inclusion/exclusion rules to drive automated nurture throughout the customer lifecycle.
Your knack for data management and analytics will be key as you oversee the collection, management, and interpretation of marketing data. You'll use the data that will result into email campaign personalisation; such as segments, dynamic content and personalisation.
You'll ensure best-in-class data hygiene, building automated databases for both acquisition and retention efforts. This will enable accurate contact data across various customer roles, optimising our outreach strategies.
Process optimisation will be second nature to you. Constantly assessing and refining marketing automation processes for greater efficiency, scalability, and effectiveness, you'll drive continuous improvement.
Your role extends beyond technical expertise; it's about driving strategic growth through data-driven insights and operational excellence. You'll be a key player in shaping our organisation's marketing effectiveness and customer experience journey.
Culture & Benefits
We have a strong vibe and are all about that autonomous, dynamic energy!
We're the captains of our own ships, making moves based on our values and owning every decision like it's our anthem.
Mistakes? Yeah, we own 'em, but we don't let 'em bring us down. We're all about turning those blips into sweet, sweet lessons on the road to success.
Step into our office and feel the energy! It's open, it's buzzing, and we're all about bringing our A-game, holding each other to those results while keeping the vibes high.
Flexibility? Agility? That's our middle name!
And when it comes to bringing in new blood, we're looking for those who thrive on challenges, bounce back from setbacks like it's nothing, and bring that solution focused, pressure-cooker productivity to the table. Come join the marketing squad!
As well as the company wide benefits, once your probation is passed you will be enrolled into the marketing commission monthly payment.
Job Type: Full-time
Pay: £30,000.00-£40,000.00 per year
Benefits:
Casual dress
Company events
Free parking
On-site parking
Referral programme
In Technology Group Ltd is acting as an Employment Agency in relation to this vacancy
