Senior Digital Marketing Executive

Role: Senior Digital Marketing Executive – Castleford. 

Salary: up to £38K per annum.

Benefits:

Hybrid working.
Free parking.
Contributory pension.
Employee assistance programme.
Employee benefits – discount scheme for retailers/cinema etc.
Elevation Recruitment Group - Marketing Division are excited to be working with an evolving manufacturer.

In this role,  you will develop and drive the digital marketing strategy. To optimise brand awareness & trial, the online UX and customer targeting to deliver lead gen & Ecommerce sales targets.

Responsibilities:

This role requires focus in 4main areas:

Strategy - develop the digital marketing strategy and digital mid-term business plan.
Market Contact – maximise awareness & engagement online.
Conversion - develop our online platforms to achieve commercial targets.
R.O.I – measure and report our digital marketing return on investment.
SPECIFIC RESPONSIBILITIES

Create digital marketing strategic plans (supported by manager).
To plan and execute all multi-channel brand and tactical campaigns to achieve lead gen targets.
To manage and develop our website (UX and online journey).
To manage and develop our Ecommerce platform (in line with Europe) to achieve sales targets.
To manage and further develop our CRM systems and marketing automation capabilities.
To optimise the potential from our social media presence.
To optimise the awareness & engagement from our online internal comm’s.
To develop and implement a calendar of content – campaigns, social media and mobile app.
To identify new and creative growth strategies through digital marketing.
To measure and report on performance and assesses against goals (ROI and KPIs).
To conduct any other duties as requested within the scope of your knowledge, skills and ability.
CORE MEASUREMENTS

Digital marketing strategy approved.
Targeted online sales of x per annum.
Targeted lead gen of x per annum.
Targeted internal comms engagement of x.
Targeted social followers & engagement of x.
Targeted digital ROI of x.

ESSENTIAL QUALIFICATIONS / EXPERIENCE / CERTIFICATIONS

Graduate calibre with appropriate marketing qualifications.
Experience of marketing automation & CRM (Hubspot experience an advantage).
Strong CMS experience and management of company website.
A social media native used to managing and developing corporates.  platforms.
IT skills (Microsoft Office Applications – Word, Excel, PowerPoint).
Excellent verbal and written communication skills.
Ability to build relationships with internal and external parties at all levels.
An independent operator, able to use initiative, predict & solve problems.
Organised with a high level of attention to detail and excellent project management skills