Market Research Manager

Job Description
The selected candidate would be required to offer consumer insights and strategic input for our marketing activities mainly focused on fortify our marketing value-added services. This role would coordinate qualitative and quantitative market research & measurement programs for the LAC Region, focused primarily on Central American and Caribbean Countries. The job requires cross-functional activities and work in partnership with local marketing teams. Specific responsibilities include
Develop research brief: objectives, methodologies, and action standards.
Support RFP process: brief and proposal request with potential vendors. Conference calls with vendors, Q&A sessions, and e-mails.
Proposal evaluation: review proposal, meet/work with procurement for negotiation and present recommendation to internal and external clients.
Prepare approval documents: request Purchase Orders, Contracts, Statement of Work, Risk assessment, vendor risk questionnaire as applicable.
Monitor on field progress (Vendor status reports/calendars/check for inconsistencies/ follow-ups)
Develop and update status report of all Market Research projects. Provide continuous status to internal and external clients.
Design and review questionnaires / moderator’s guides aligned with project objectives.
Review results, gather insights, prepare impactful presentations, and present findings to clients.
Provide Regional and Country level trends and consumer insights reports, cross referencing internal and external data sources for presentations about key segments, generations, or topics.  
Support Marketing Strategies and Team with Consumers Insights, brand, and advertising tracking analysis.
Leverage Regional tools to create country specific reports and presentations.
Analyze current research and analytics data (Brand and Campaign tracking, U&A, etc.) to recommend action plans and leverage on value-added services proposals.
Present Consumer Insights at local client meetings, events, and webinars
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.